Corporate Sales Strategy of BNP Paribas Cardif

BNP Paribas Cardif reaches its customers by means of its original business model and through insurance companies, banks, consumer finance companies and business partners (retailers). Our company that creates ‘tailor-made’ solutions to its business partners especially offers different kinds of products like creditor protection products, credit cards protection products and income protection products. BNP Paribas Cardif operates in insurance sector with its innovative products that cover credit card debts, personal loan payments, involuntary unemployment, temporary or permanent disability, accidental dissability. Reaching a successful point with its business partners and by its business model, BNP Paribas Cardif directed to those partners, so it does not provide direct sale operations to its final consumers.

BNP Paribas Cardif Turkey with its flexible business model operates as reinsurer or coinsurer and direct insurer as well.

BNP Paribas Cardif business model works as shown in below:

BNP Paribas Cardif with its open architecture model, positioned equally to all its business partners. Our company maintains its business partnership with a lot of insurance companies, banks and credit corporations in the scope of creditor, credit card and income protection products. BNP Paribas Cardif distributes its products to its final users via 3200 bank branches, 500 auto dealers, and thousands of sales representatives in Call Centers.

Our company started its sales in April 2008, but in short time achieved to be known in the sector and gain prestige.